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OBJECTIVE
SIZE
OF THE PRIZE
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5.04 billion social media users
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4.6 billion of these users regularly watch at least one sport online or on TV
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Consumers under 34 years old are twice as likely as those above 55 years old to engage with sports via social media (43% vs 19%)
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47% of urban Indians consume sports through social media
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Sports fans between 18 - 24 years prefer watching clips over entire games
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87% of fans already us a second screen while watchin
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According to a study by the Sports Business Institute, 63% use social media for sports updates
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